Selected Publications
Marcy is the author of the new book:
Research on Main Street: Using the Web to Find Local Business and Market Information (CyberAge Books, April 2011).
Read Marcy's Huffington Post article, Know Before You Grow: Key Resources for Learning about your Customers and Competitors.
Marcy is also a contributing editor for FUMSI, a publication and website for people who FIND, USE, MANAGE, and SHARE information.
She is the author of Chapter 1, From Zero to Strategy: Mining the Info-Sphere for Marketing Insights, in the new book, Advice From the Top: The Expert Guide to B2B Marketing.
"International Collaboration - Needs, Essentials and Pitfalls." (Co-authored with Udo Hohlfeld). Bulletin of the American Society for Information Science and Technology, February/March 2011.
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