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Hyperlocal sources—including news services, blogs, directories, and classified advertising—focus on community-level information. And they’re not just for people looking for the closest sushi restaurant. If you’re searching online for business and market information about a particular location, hyperlocal sources can provide insights into local issues, businesses, consumer opinion, and more. This month in ResearchNOTES, we have a few sites for finding hyperlocal information: Placeblogger, at www.placeblogger.com, helps you find blogs based on their location. Sample searches for blogs in the Denver area produced some interesting reads. It’s a great resource for getting an insider’s view of a particular town or neighborhood. If you want to know what’s going on somewhere, visit Oustide.in at www.outside.in. They gather information from a variety of sources and make it easy for you to find news, blogs, reviews, events, and more. Real estate site Trulia (www.trulia.com) offers a glimpse of a community’s quality of life. In the Stats & Trends area, look for the real estate overviews, market trends, school statistics, and community information—right down to the ZIP Code or neighborhood level.
See you next month, Marcy Phelps Phelps Research Author, Research on Main Street: Using the Web to Find Local Business and Market Information (Forthcoming) +1 303.239.0657 Email: mphelps@phelpsresearch.com Web: www.phelpsresearch.com Blog: www.MarcyPhelps.com |
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