Useful
Marketing & Advertising Sites
| GATEWAYS
| ASSOCIATIONS
| GOVERNMENT
| NEWS
|
Gateways*
*Collection of sites, arranged by topic--also called directories,
portals, or web guides
Advertising
World
http://advertising.utexas.edu/world/
Business 2.0 Web Guide: Marketing
http://www.business2.com/webguide/0,,146,00.html?ref=wgtoc11
Guide to Advertising Law
http://www.hg.org/advert.html
KnowThis.com: Marketing Virtual Library
http://www.knowthis.com/
Marketing & Public Relations: CEO Express Industry Resources
http://www.ceoexpress.com/Html/indmarket.asp
Marketing Terminology: Glossaries, Dictionaries, Encyclopedias
http://www.marketingterms.com/dictionaries/
Special Libraries Association: Business & Finance Division: Marketing
Resources
http://www.slabf.org/marketing_resources.html
Associations
American Association of Advertising Agencies
http://www.aaaa.org/
American Marketing Association
http://www.marketingpower.com
Boulder Marketing Group
http://www.bouldermarketinggroup.com
Business Marketing Association
http://www.marketing.org
Direct Marketing Association
http://www.the-dma.org/
Marketing Research Association
http://www.mra-net.org/
International Advertising Association
http://www.iaaglobal.org
Government
Advertising and Marketing on the Internet: Rules of the Road
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.shtm
American FactFinder
http://factfinder.census.gov/
The Emergence of Advertising in America: 1850-1920
http://memory.loc.gov/ammem/collections/advertising/
Occupational Outlook Handbook, 2004-05 Edition: Advertising, Marketing, Promotions, Public Relations, and Sales Managers
http://www.bls.gov/oco/ocos020.htm
News
AdForum: Advertising News
http://www.adforum.com/news/moreover.asp
Advertising & Marketing Review
http://www.ad-mkt-review.com/